Author: Tamara Mrázová

Book

Through Obstacles to the Stars: A Book Celebrating the Courage of Women Worldwide – 36 Women, One Powerful Message

Every woman who has decided to follow the voice of her heart deserves to be heard. That’s the essence of the new book “Through Obstacles to the Stars”, created by entrepreneur and coach Kamila Paličková. This unique project brings together 36 inspiring stories from women across the globe and shows that every obstacle can become a gateway to profound transformation. The book is the result of an international collaboration of women from Europe, Africa, America, Australia, and Asia. Featured contributors include: Kamila Paličková (Global Coach of the Year 2025, Czech Republic) Yvette Hlaváčová (Top Czech long-distance swimmer, Czech Republic) Lerato Sithole (Partner at Deloitte, South Africa) Karen Weaver (Author and philosopher, Ireland/Australia) Nguyen Bao Tram (Manager and founder of a foundation for orphans in Vietnam, Vietnam/Finland) Tumi Lebaka (Manager, Presidential Award recipient, South Africa), and many other women with extraordinary life journeys. Each story is accompanied by the values and principles that helped the authors navigate their own inner transformation. Book Launch Celebration: An Evening Under the Stars Connecting Art and the Female Voice When: July 23, 2025, at 17:00 Where: Náprstkovo Museum, Prague, Czech Republic We warmly invite you to a unique cultural evening under the open sky, combining literature, music, dance, and women’s voices from all over the world. The event will feature some of the authors and special guests from the diplomatic community. What to expect: A musical performance by NOZIZWE, who collaborates with Nelson Mandela’s granddaughter An art exhibition featuring works by April Popko, Yaka Sales Huni Kuin, Rita Huni Kuin, and Tereza Janíková Gondková A visionary dance performance by Ivana Kolcunová Inspirational talks, a glass of wine, shared stories, and an authentic atmosphere in the heart of Prague Limited Edition: More Than a Book For lovers of true collectible art, a limited edition of the book (only 300 copies) is also available: Each copy is numbered and signed Includes a transformational ritual and exclusive content Comes with a collector’s slipcover Created for women and men who believe books have a soul A Word from Author Kamila Paličková “If I had to choose three words that define this project, they would be: uniqueness, respect, and celebration of life. I believe each of us is an irreplaceable part of this world and carries a unique purpose. This book is a reminder of that value—a personal tribute to women who deserve to shine.” More Female Voices from the Book: If you had to choose three key words that describe this project, what would they be – and why? Stanislava Kratochvílová: “Three words that describe the book: courage, inspiration, journey. I’m grateful to be part of a book where women openly share their most personal experiences. That’s where the greatest strength lies – we can inspire and support one” If you had to choose three key words that describe this project, what would they be – and why? Kamila Paličková: “Each of us is part of the beautiful miracle of life. This book is a reminder that every being matters and every woman carries unique value. It is a celebration of courage, inner strength, and the diversity of women who often face immense challenges in silence.” What motivated you to contribute to this book? Lisa Benson: “It was an honour to be invited to contribute to this book. Collaborating with such incredible women – united by the book’s powerful theme – was an opportunity for me to share a story to increase awareness of insidious abuse.“ „My hope is that the women reading my chapter will feel empowered in their relationships. Many of us spend way too much time worrying about threats from strangers and intruders, but in reality, there are many women around the world who are fearful of the partner who sleeps right beside them. When we share our own vulnerable stories we help others feel less alone, which subsequently helps to reduce shame, initiate change and begin shifting outdated cultural patterns.“ What would you say to your younger self? Gita Hassmannová: “True strength lies in the courage to begin. Don’t wait for the perfect time – the moment is now. Success doesn’t come without doubt, but dreams don’t disappear. They wait for you to start chasing them again.” What motivated you to contribute to this book? April Popko: “The timing was perfect. It felt like a sign to start sharing my story… like a whisper I had always heard but ignored.  I accepted the challenge because it aligns with my own book which I’m currently writing – a project I’ve been working on most of my life, alongside my artwork.“ „People underestimate me all the time. They may see me as a mom, a wife, a teacher, an artist, a businesswoman, a friend, or just a gal making her way in a foreign country. They notice things I’ve accomplished and wonder where all the motivation and energy come from. I’m a regular person who works hard, takes risks and creates opportunities that have shaped my life, allowed me to travel, and be part of special communities and events.  For this I am very grateful, and to pay it forward, I decided to use the book as another bridge to connect with others in hopes to inspire them on their own journeys.“ Where to Get the Book and Tickets for the Launch Event? You can learn more about the book, the women’s stories, and get tickets for the celebration evening at: https://zijsveposlani.cz/rise-and-shine/objednavka-krest-knihy/](https://zijsveposlani.cz/rise-and-shine/objednavka-krest-knihy/ Expect more than just reading. This is a journey. And perhaps, the beginning of yours.

Kamila

Why Being Different Is a Superpower – Lessons from Kamila Paličková, The Woman Who Dares to Be Wild and True

Kamila Paličková is not just a coach and the author of “Through Obstacles to the Stars.” She’s a voice for change—recognized globally. MSN Magazine named her one of the Top 10 Women Disruptors to Watch in 2025 and dubbed her a “rebel thinker.” In this candid interview, Kamila opens up about why being different is not a weakness, how gender equality is intertwined with protecting nature, and why true transformation must begin from the inside out. MSN Magazine listed you among the Top 10 Women Disruptors to Watch in 2025 and called you a “rebel thinker.” What does this title mean to you? My rebellion began in childhood. I was raised in a traditional household with a dominant parenting style, and rebelling came naturally. I never bowed to formal authority—I looked for real leadership. Today, my rebellion looks different. I ask questions others are afraid to ask. I connect ideas that seem unrelated and create space for new perspectives. It’s no longer about resisting the system—it’s about finding new paths where none seem to exist. You’ve said you once thought you were “too much” because you challenged norms. Kamila, how can someone embrace their uniqueness in a world that pushes us toward conformity? We are all unique. But our education system trains us to focus on weaknesses, not strengths. That leaves many of us feeling like we don’t belong. I spent years feeling like the odd one out, but now I see that being different is my greatest strength. Accepting myself was a pivotal moment in my life. You placed second globally in The Women Changing the World Awards. What does this recognition mean to you? It means that even a voice from a small country can have a global impact. This award belongs to every woman who chose not to give up on herself. It’s a reminder that inner change ripples outward. Kamila, you’re often described as a “positive disruptor.” What does healthy disruption look like to you? It’s not about shouting louder—it’s about having the courage to name what others ignore. It’s about seeing connections, shifting paradigms, and stepping outside the comfort zone. Disruption often means challenging the status quo—and that’s exactly where meaningful change begins. Read also: Inspirational story of photographer Silvia Slafkovská In your coaching work, you empower women to be unapologetically themselves. What’s the biggest barrier standing in their way? Fear of rejection. That inner voice whispering that we need to “earn” love by being the good girl. Society teaches us that authenticity is risky. But in truth, it’s the path to deep fulfillment. Can you share a story that proves the power of being your authentic self? There are so many. Women who finally stood up for themselves—in families, relationships, or workplaces. They reclaimed their self-respect, took back financial control, earned real respect from others. Some left toxic relationships. The freedom they feel after is incredible—and often deeply moving. You founded Redline Expedition and advocate for the protection of nature and wildlife. Why is this so personal to you? Because I love animals. It breaks my heart to see how we treat them—like they matter less. I believe nature belongs to them just as much as it does to us. Without respect for animals, we’ll never fully respect each other. You’ve said that destroying the wild in nature reflects how we suppress it in ourselves. How do we reclaim our inner wildness? Wildness isn’t chaos—it’s life force. When we suppress emotions, the body, passion—we suppress that force. Reclaiming it means allowing ourselves to feel, to be raw and real. Nature isn’t “out there”—we are nature. Kamila, you’re preparing an international conference, Beyond Sustainability. What new angle are you bringing to the topic? We can’t solve problems with the same mindset that created them. That’s why, alongside economics and tech, we’ll also explore psychology, education, and even psychedelics. We need a true paradigm shift—not just another “green” label. You connect gender equality with sustainability. When did those ideas click for you? We’ve tipped too far into masculine energy—domination, output, performance. We need to rebalance the system by valuing feminine qualities—care, compassion, creativity. Without honoring those, we won’t build a healthy society. Kamila, your book, Through Obstacles to the Stars, reflects your personal journey. What inspired you to write it? My own path was rocky and nonlinear. But in my courses, I kept hearing incredible stories from women who didn’t see their strength. I wanted to create something that mirrors their power. Something that says: You are enough. You write about identity and systems that shape us. What holds women back from unlocking their full potential? Fear of not being enough. Many women long for unconditional love they didn’t receive in childhood. When they learn to give that love to themselves—freely—they stop silencing themselves and start living on their own terms. Have you received feedback from readers that deeply moved you? Yes—many say the book was healing, transformative. Some told me it was the first time someone said to them: “You’re perfectly okay as you are.” When a woman feels seen and accepted, she changes—and so does her family. And eventually, the world. Kamila, do you plan to write another book, or are you focusing on other formats of your work? The themes of courage and authenticity flow through everything I do—books, courses, events. The message doesn’t change, only the form. And every project must also bring joy to me. Kamila Paličková is the voice of feminine courage and authenticity—and proof that even from a small country, a powerful idea can change the world.

Photographer Silvia Slafkovska

Photographer Silvia Slafkovská: “If I feel good about the photo, usually the client does too.”

Silvia Slafkovská is a professional photographer who has spent more than two decades capturing people—moments rich in expression, energy, and personal stories. Her signature style is marked by authenticity, gentleness, and a profound interest in the human being. She specializes in lifestyle and business portraits, collaborating with companies, agencies, and individuals. You’ve likely seen her photos in the media, on LinkedIn, in PR articles, and as visuals for successful professionals. In the interview, recorded during the April LinkedInLovers “Akčné ženy” event in Bratislava, where Mgr. art. Silvia Slafkovská spoke, she revealed: why women are often hesitant to step in front of the lens, what types of clients she works with, why she sometimes bursts out laughing during sessions, whether photography can be compared to sports, and which shoot she found most challenging. How do you, as a photographer, perceive women’s feelings about stepping in front of the camera? I think it’s largely about that constant self-doubt. I see it even at home—I believe I have very beautiful daughters, but even when I tell them that and try to convince them, they don’t always believe me. And yet, I think confidence should come primarily from the closest people in our lives. It starts in childhood and through upbringing. Of course, I’m not going to say every single day, “You’re a Vasilisa of great beauty,” but when I see them starting to doubt themselves or I know it could help, I compliment them. It’s important to give sincere praise. And I see exactly the same with my clients. Many don’t hold themselves in high regard. They think they’re not beautiful—that they’re not photogenic. I see it all the time. Do you encounter women hesitant even to decide whether to be photographed at all? Definitely. People are different. Some enjoy being photographed but delay it for years—often until they’ve used the same conference photo for a decade. Then there are those who don’t like to be photographed but need it for their professional presentation. I always try to encourage them, telling them we’ll manage. That I can help even with things causing them physical discomfort. For example, I often hear, “I’ll get photographed once I lose weight.” I then tell them we don’t have to wait. By using lighting, composition, and gentle styling, I can create images in which they see themselves how they wish—or even better. Another situation: frequently, women start with, “I’m not photogenic.” Frankly, I try to ignore that sentence, because I’ve had the exact opposite experience. I often see an interesting person in front of me. It doesn’t have to be about conventional beauty, and yet the photogenic quality is there. Again, childhood or youth insecurity plays a role—just one bad photo, poor lighting, or wrongly used lenses can haunt a person for years. We come to believe we can’t have a good photo. And how do women react after the shoot? They’re often moved, sometimes overwhelmed—even before any retouching. They say I worked a miracle. And the gratitude is amazing. Even more importantly, I see their self‑confidence boost and they light up for the rest of the day. Which clients do you see more of—those nervous about being photographed or those who arrive confident and unafraid? I’d split them into two main groups: individual shoots and team or corporate sessions. When I shoot individually—one‑on‑one—I focus entirely on one person. Often these are entrepreneurs, coaches, business owners—people with a wealth of experience and interesting life stories. They’re personalities. Even if they don’t love being photographed, they know they need it, so they cooperate well. Often, they return year after year with new themes or projects. So, for them, the photo session isn’t a one‑time thing but part of ongoing personal or professional development? Exactly. Especially for those active on LinkedIn. Gradually, they “shoot” their best images there, then realize they need something new, more current. Sometimes I prompt them—like the coach I teased for using the same picture in every post for a year. I commented, “Aren’t you tired of drinking that same year‑old coffee?” Do references and connections play a big role? Absolutely. Many clients come through referrals, directly or indirectly. For example, someone follows another person’s LinkedIn profile, thinks about it, and then sees a colleague worked with me—that’s when hesitation disappears. I understand that for some, especially women in marketing roles at larger firms, it feels risky to approach someone unknown. On social media, you can seem one way, but reality is different: handling stress, a team’s dynamics, shooting under time pressure—all of that. That’s why corporate clients often decide after seeing results from other companies I’ve worked with. Read also: Judit Dublin about how Lidl Slovakia operates within the country And LinkedIn is critical for that group? Yes, LinkedIn is highly specific. It’s where photos get fully used for presenting personality, for PR, media presence. Everyone chooses their main communication channel—media, PR articles, personal website, LinkedIn. Those active there frequently refresh their visuals and keep it consistent. You mentioned that corporate sessions often involve many people… Usually these are single‑day events where I photograph dozens of people—about 10 per day is typical. Below that is fine. But I’ve done much larger counts. View this post on Instagram A post shared by Silvia Slafkovska (@silviaslafkovska) What’s your record? On one corporate shoot, campaign work for SaS and Richard Sulík, I photographed all party members when they entered Parliament. That was roughly 60–70 people in one day. That sounds intense… It was truly exhausting. But these experiences push my limits. I learn what I’m capable of physically and mentally. It sharpens patience, endurance, energy. And it’s not just photography, each person brings unique energy and dynamic. Some shoots flow easily; others are tougher and can be mentally draining. You mentioned it’s not sedentary Definitely not. Even editing doesn’t keep me seated for long. And during the shoot itself, I help set people up naturally so less time is needed for retouching. I don’t deliver large quantities of photos nor do extensive retouching. What about last‑minute rushes and scheduling bottlenecks? Sometimes clients hesitate for weeks, then several contact me simultaneously wanting a session within three days. That can get extreme. But those who delay must expect delays. Some things happen fast, but others simply need time. Shooting can feel athletic? Exactly! It’s practically action shooting, especially the session we did. New environment, no tripod allowed. When you don’t know the space you move, explore angles, respond fast. With unfamiliar spaces, a tripod slows you down? Yes. Standard corporate shoots use a tripod for technical stability and controlled composition. But in dynamic settings, I work handheld. We’re in the flow—tuning in and going naturally.  If I’m shooting a beautiful model who inspires me, I’m fully present. It’s like an actor entering the stage—forgetting pain and exhaustion. I know I’m where I belong. I loved how you described your work as a conversation between you and the subject For me, it’s a natural way to chat with fascinating people. Sometimes it’s fast. Other times waiting for makeup or with a larger crew—there’s more space. That’s when I expand my horizons, see into different worlds. I’m sometimes in their firm, sometimes in their private space. I truly value that. There’s a kind of “photographic privacy”—I don’t want to call it intimacy, but it’s an invisible connection, usually enjoyable for the other person, too. I love when people say: “I hate being photographed, but this was completely great—I didn’t even notice.” Especially men, often they say they want to get it over with fast. But with a sense of humour, we flip it into a fun experience. And sometimes giggle fits happen? Definitely during longer corporate shoots. I have to concentrate, and then a small comment or gesture triggers laughter. Like in childhood, laughing when you’re not supposed to. It’s a release from intense focus. What’s your favourite story—even a funny one? I’ve got many, but one stands out: A client from Prague was shooting an ad with a model in a studio. Everything was set, but boom, the power went out. I discovered the studio had their electricity cut for unpaid bills. The owner assured me it’d be back in 30 minutes. So, I returned to the client like nothing had happened. Those were the longest 30 minutes of my life. The other day, we shot a stylist, also the campaign’s face. There was a misunderstanding: the agency thought she’d bring clothes; she expected them to. So, clothes never arrived. She handled it brilliantly, sent clothes from her wardrobe, saved the day. Experiences like these taught me nothing surprises me now. Shoot days packed with the unexpected. What do you love photographing most? I love photographing people. Now it’s more business‑portrait lifestyle than pure advertising. Something natural, relaxed, human. It’s my style—a blend of my advertising background and what I love today. Do you prefer familiar setups or new creative styles? A bit of both. I enjoy bringing something unconventional when clients are open to playful ideas. It’s essential we connect before the session, understand intentions and desired outcomes. When I sense creative openness, I offer unusual concepts or support their ideas. I might suggest browsing Pinterest or stock visuals. If needed, I ask for a few keywords—how they want to appear: trustworthy, successful, proud… That helps me tailor the session to their desired messaging. You said you always “feel” the person first—how they are from every side. Yes. I research their social profiles or Google to see their real photos versus how they want to present themselves. That’s often where issues arise, they see themselves differently than others perceive them. So, I never push them to feel good about an image if they don’t. It won’t work. If it feels forced, it shows. The entire process is about collaboration. We shoot directly to the computer and review shots in real time. We discuss expression, energy, messaging. There’s no point in giving a big “Hollywood” smile when they choose a serious poker face. It’s all about authenticity. View this post on Instagram A post shared by Silvia Slafkovska (@silviaslafkovska) What do you notice first in a person? That’s a fascinating question. Hard to say universally, but I notice the smile and the nose. Someone may have a prominent nose, small eyes, anything, but a beautiful smile saves it all. A smile is simply the best filter. If they can summon a smile on demand, you think it’s a fit? Yes, but it’s not always simple. Sometimes it’s a delicate corner-of-the-mouth lift. There’s a difference between laugh and a smile, and sometimes that subtle natural smile is the real challenge. Your most difficult shoot? Definitely the shoot with physicians and oncologists—they had forgotten how to smile. Their daily work is extremely demanding, life and death situations. Then they’re asked to do a photo shoot? It felt redundant to them. They arrived reluctantly, like pulled by horses. Many thought two shots would be enough, and I had to carefully consider what to say to keep them there. Some were in their 60s, 70s, 80s, highly esteemed, but part of this shoot involved boosting their own confidence. Many didn’t feel beautiful or photogenic. It was both professional detachment and personal self‑doubt. What’s the secret of a good photographer? Honestly, I believe it’s a complete failure if the photographer stays silent—just stands, shoots, hoping the subject will do something. You must guide them. I constantly direct them during the shoot and act as their mirror, reflecting what I see and how it appears. That collaboration is key to creating something that works in the final result. Over the years, I’ve honed a sense for what works. If I have a good feeling about a photo, usually the client does too.

Judit Dulin, Managing Director for Human Resource Lidl Slovakia

Beyond Paychecks: How Lidl Is Redefining Employer Excellence By Judit Dulin

With over 4,500 CVs landing in their inbox each month, Lidl Slovakia has built a reputation that goes far beyond retail shelves. At the heart of its success lies a strong people-first approach led by Judit Dulin, Managing Director for Human Resources. In this exclusive Women in Action interview, we uncover how Lidl is navigating labour market shifts, driving inclusion, and creating pathways for growth—both for its employees and its future workforce. What are the biggest challenges on the labour market and how is Lidl responding to them? Slovakia has historically had the lowest unemployment, which means that it is increasingly difficult to find suitable candidates. However, we are doing well thanks to a supportive corporate culture, an attractive remuneration and benefits system, stability, and career growth opportunities. We receive an average of 4,500 CVs per month, which means that interest in working at Lidl is really high and the public perceives us as a great employer. This is also confirmed by numerous domestic and foreign awards. Another challenge, or rather a set of challenges, are the priorities of the new generation on the labour market, which place greater emphasis on work-life balance, corporate culture, smart work, etc. We respond to these challenges by continuously upgrading our corporate culture, as well as introducing innovation, digitalization, optimizing processes, etc. Are you planning further wage increases in 2025? If so, to what extent? In the case of wages, we have already spent 43 million euros on salary increases over the past three years. This year, we have allocated another 14 million euros for this. We always try to put great emphasis on the fact that we are leaders in the retail market, not only as a retail chain for our customers, but also as an employer. We have reached a point where the lowest salaries of our salespeople and warehouse workers reach 150 percent of the legal minimum wage. Salespeople earn a minimum of 1,250 euros and warehouse workers earn 1,300 euros. Apart from salaries – what benefits do Lidl employees value the most? At Lidl, we make no distinctions, and we have set this high standard for a long time in the area of benefits – everyone is entitled to the same. We have a portal where everyone can choose benefits according to their own preferences worth 250 euros per year, with more than 4,000 options to choose from. In addition, we provide employees with 40 euros in credit per month for purchases at Lidl, and after two years in the group, we contribute 200 euros per year to the third pension pillar. You can also earn up to 900 euros through the referral program. A great benefit is the possibility of job rotation and rich opportunities for education and development. We provide leave beyond the statutory framework, time off on the child’s first day of school, gifts for birthdays, work anniversaries, Christmas and St. Nicholas Day, psychological and financial advice, and much more. Read also: Sweet success of Nadežda Demeterová What is the ratio of men and women among your employees? I won’t surprise you when I say that the absolute majority of our employees – 70% – are women, as everywhere in retail. However, the number of men is growing, including in store positions. As for management positions, currently 55% of our managers are women, which we are very happy about. Within the management, it is exactly fifty-fifty, and we were even one of the first companies within our group to have a female CEO. How do you promote diversity and inclusion in the Lidl workplace? DEB is an integral part of our corporate culture and, since 2021, we have created the position of Diversity Ambassador, whose role is to promote these topics and is also the primary contact person. Within DEB, we carry out various activities for our employees. There are regular Small Talks on various topics (organized by the Mental Health League), and we continuously communicate about DEB through our internal app – We Are Lidl (where we currently have more than 6,000 employees). In this context, we also focus on manager trainings (various workshops, REX – Recruiting Excellence) or the topic of gender diversity and women in management. Every year, we also prepare a DEB Week for employees, during which they can participate in competitions or take part in Small Talks. Our employees always have access to confidants and a diversity ambassador. We recently conducted a survey on the topic of DEB – it showed that gender diversity, which we focused on the most, is also the most positively evaluated. Employees are interested in further focusing on wellbeing, psychological safety, or age diversity. What experience do you have of employing workers from third countries? As I mentioned, we receive an average of 4,500 – and sometimes even 6,000 – CVs per month, which is a very good number of candidates to choose from. However, we are open to employing people from other countries. We currently have 192 employees from 20 different countries. This is part of the company’s diversity culture. We also like to cooperate with foreigners and take care of their integration. As a Hungarian, I can say that Slovak colleagues are very good at integrating and accepting foreigners. They cooperate well and help them. We have very good examples – for instance, in Tvrdošín, one of our Ukrainian colleagues became a store manager after two years. From my point of view, Lidl is also exceptional in supporting workforce mobility – many colleagues from Slovakia work abroad, whether at the headquarters in Germany or in other countries. Even more have completed several-month or year-long stays in other countries where we operate and have returned with new experiences. Does Lidl work with schools to train future employees? Of course. We are one of the largest employers in Slovakia, and we realize that if we want to continue to attract the best, the recruitment process often has to start with education. That is why we have been involved in dual education in secondary schools for a long time. Since 2016, almost 160 students have participated in it, and in 2025 we expect more than 20 graduates. In this way, we support vocational education in Slovakia and enable students to gain practical knowledge on which they can later build their careers. We currently cooperate with twelve secondary vocational schools. We are also active at universities, specifically through the Retail Academy program with almost 800 graduates. Retail Academy is a university program jointly run by the Slovak University of Agriculture in Nitra and the University of Economics in Bratislava. The Retail Academy program includes lectures, complemented by excursions and workshops with experts in human resources, communications, administration, purchasing, sales, and central services. It also offers students practical experience and the opportunity to share best practices and proven professional experiences. More and more students or graduates of the Retail Academy actually work for us. What are your plans for opening new stores in the next few years? Thanks to the expansion, we are creating hundreds of new jobs annually. In 2025, we opened seven new stores. During February, these were stores in Stará Turá, Dunajská Lužná, Hlohovec, Prešov, and Hnúšťa. In March, a store was added in Nové Zámky, and in April in Martin. A new store in Teplička nad Váhom will be added soon. At the beginning of the year, we also started construction in Kúty, in the Bory district of Bratislava, and construction of a rental building in Poltár, where we will have our store, has also begun. In addition, we plan to expand to other smaller towns and larger municipalities, where we would like to start construction this year. We want to get even closer to our customers and offer them low prices every day. In addition to building new stores, we are also continuously modernizing our existing portfolio. The modernizations include changes focused on ecological, aesthetic, and technological improvements that make the shopping environment and overall quality of service more pleasant.

Nadežda Demeterová

Leading with Heart: Nadežda Demeterová’s Sweet Success

120 years of history, one family, and the unmistakable taste of home in every jar of jam. This is the story of RISO-R – a family business from Rimavská Sobota led with heart and experience by Nadežda Demeterová, winner of the Slovak Woman of the Year 2022 award in the Business and Management category. We spoke with her about the challenges of traditional production in a modern world, the strength of family business, what drives her, and what advice she would give to women considering a similar path. Your family has maintained a tradition of jam making for over 120 years. How did you come to continue this tradition? We started the business in 1991 together with other families in a cannery. It wasn’t easy – as I often say, while things were hard at work, things were good between us. Later, once the situation stabilized, relationships became more complicated, and we eventually agreed to sell our shares. Then we started our own family company, where we now work alongside our sons. For our family, jam making is more than just a business – it’s a part of our identity. We see it as a mission, a continuation of the legacy left by the generations before us. The greatest challenge is maintaining a balance between tradition and modernization. We want to preserve the original recipes and artisanal quality, yet we must also remain competitive in today’s market full of major players. Our motivation comes from pride, passion, and the knowledge that we are creating something of lasting value. In 2022, you received the Slovak Woman of the Year award. What did that mean to you? This award is a great honor for me. I see it not just as personal recognition, but above all as recognition for our entire RISO-R team, which works every day to preserve quality, tradition, and values. Slovak Woman of the Year is an award unlike any other in Europe – and that makes me appreciate it even more. It gave me strength and even more motivation to continue what we do – connecting history with modern challenges. I also realize how important it is to be a role model and inspiration for other women. I want to show them that even in traditional industries, they can succeed, build a brand, and stay true to their values. How do you manage to balance family and business? RISO-R is literally a part of our family. It’s more than just a business – it’s a shared project we are building for our children and, I hope, for their children too. A big advantage is our cohesion. When we are all on the same page, we overcome obstacles more easily. Of course, it’s not always easy. Work blends with personal life, and it can be hard to maintain distance. It’s important to set clear boundaries, respect each other, and divide tasks properly. It works for us – even after 20 years of working together, we still laugh, collaborate, and spend time together outside of work. You mentioned that employees are key. How do you build your team? Employees are the heart of our company. Without their daily work, loyalty, and dedication, we wouldn’t be where we are today. We create an environment where every employee knows their work matters and that they’re part of something bigger. We emphasize open communication, respect, fairness, and teamwork. When our people feel good, their satisfaction reflects in the quality of our products. And that’s what it’s all about – doing things not just well, but with heart. “When our people feel good, their satisfaction reflects in the quality of our products.” Traditional production isn’t easy today. How are you adapting? Our journey is about balance. Craftsmanship and tradition are our foundation, but we know we wouldn’t survive without innovation. We’re modernizing production, seeking eco-friendly solutions, and offering healthier versions of our products. We also collaborate with local farmers, supporting our region. Against big brands, our greatest strengths are honesty, authentic taste, and a personal approach. I believe that even in a fast-paced world, craftsmanship still has its place. What role does RISO-R play in Rimavská Sobota? Rimavská Sobota is our home. We feel a responsibility and a natural need to help – not just by employing people, but by actively participating in the community. We work with local suppliers, support cultural and sports events, and engage in various initiatives. We believe that a strong region and a strong company go hand in hand. When the region grows, so do we. How do you perceive generational differences within the company? Becoming part of the company felt natural to me. I never really considered any other option. For me, it was about securing work for our family and continuing something meaningful. I see generational differences more as enrichment than a problem. Older generations tent to bring experience, younger ones bring new perspectives. The key is open communication and mutual respect. The combination of a real tradition and this new innovation can truly bring long-term success to every single company. What advice would you give to women who want to start a business or join a family company? Don’t be afraid to follow your dream. If you believe in your vision, don’t let obstacles discourage you. In traditional industries, it’s important to maintain a balance between tradition and innovation – but it’s possible. Surround yourself with capable people, give them trust and space. If you have discipline and an inner ‘boss’, you can achieve great results. Entrepreneurship is demanding, but it can bring great fulfillment. The story of Nadežda Demeterová is proof that honest craftsmanship, strong values, and family unity still have a place in today’s world. And that even a jar of jam can carry a story – of courage, perseverance, and a taste passed down from generation to generation. 10 TIPS FOR WOMEN WHO OWN FAMILY BUSINESSES By Erika Madari Matwij, expert in family business and founder of the Family Business Institute (www.irbslovensko.sk) Don’t let yourself be torn between roles. You’re a business leader, mother, partner, daughter – but you can’t be everything at once. Define clearly when you are “at work” and when you are “with family.” See the business as a shared creation. If other family members are involved, support their sense of co-responsibility – not subordination. This strengthens both relationships and performance. Build trust, not dependence. Delegate responsibility where possible – to both colleagues and family. Micromanagement causes tension and hinders growth. Establish family rules. Even if it’s “just” a small local business, every enterprise needs structure. A family constitution, ownership governance rules, and clear onboarding processes for relatives all help avoid conflicts. Talk about the hard stuff. Money, ownership, succession, compensation – none of it is automatic. Just because you know these things doesn’t mean your family does. Avoiding the conversation doesn’t make problems disappear – it only delays them. Don’t sacrifice yourself silently. Many women “hold the business together” without recognition. It’s okay to say what you need and to ask for support. Maintain continuity, but don’t cling to the past. Respect tradition, but stay open to innovation. The most successful family businesses know when to stay true to their roots – and when it’s time for change. Don’t be afraid to be a role model. Your children, employees, and community notice how you lead. Your leadership style has the power to inspire. Invest in yourself. Women business owners often invest in everyone else – except themselves. Prioritize education, coaching, and networks of other women leaders. Remember that your role evolves. What the business and family needed ten years ago may no longer apply. Regularly reassess your position, role, and goals – not out of obligation, but as a sign of mature leadership and self-respect.

Nina Wenzl

Nina Wenzl: “My children are proud of me for having a career, and I’m proud of that.”

In this exclusive interview, we sit down with Nina Wenzl — a seasoned professional, mother, and advocate for gender equality — to talk about travel, family life, career challenges, and what it means to lead with authenticity in today’s world. With her experience across continents and her current leadership role (Corporate Affairs Director for Mars Wrigley Central Europe) at Mars, she offers valuable insights into managing personal and professional identities while staying true to one’s values. What was the best travel destination for you? Hard to say. I don’t really have just one, but if I had to pick, I would say New Zealand, because New Zealand is a whole continent in one little island in a way. You have glaciers, mountains, beaches, and paradise. The nature is incredible, and the people are so friendly. How did you enjoy India? India was astonishing because the culture is so different. It’s mind-blowing. It’s almost too much. For one week I didn’t really enjoy it—I was a little too overwhelmed. But then I thought it was fascinating and I want to go back some day. How do you manage your two roles: being a career-oriented mum? That’s a question men never get asked. We had different phases. When the kids were babies, I stayed at home. Then we were both working—I was part-time, he was full-time. Then we both worked full-time. That was the worst. You need a nanny, and when she’s sick, everything breaks down. You’re dependent on others, and we didn’t have grandparents nearby. It must be hard—two people working full-time careers, managing two kids and a household. Not much time left for a private life. That’s true. We don’t take time off or create space for ourselves. It was hard. Now my husband is a stay-at-home dad—has been for the last three years. It makes things easier, especially when you know how hard it was the other way. This lifestyle of a stay-at-home dad is very modern. What do people around you think of this model? Sometimes women aren’t very supportive of each other. When we were both working full-time and my daughter started school, other moms told me that children need their mother at home. It didn’t feel nice, but that wasn’t my reality. I think that comes from insecurity. Stay-at-home moms also feel judged and need to explain their choices. We all face the same challenge—caring for children, managing a home, and either building a career or explaining why not. We all contribute and should stop judging each other. Dads don’t really comment—they’re just glad it’s not their wife. My mom was always independent, had her own bank account—she was my role model and is proud of me. Read also: Best hacks for time management  How does your husband present this role, being at home? Actually, we split up one and a half years ago. The kids live with him in the house, and I live in a flat. I’m with them every weekend and school holidays. But even before we split up, he was a stay-at-home dad. We always split the work. I dropped them at kindergarten; he picked them up. It wasn’t a sudden shift. He’s older, so it’s easier for others to accept that he’s not working. Still, men get judged. They have to explain themselves. There’s also no recognition for staying at home. That’s tough for anyone. But he also believes in creating a safe space for kids. That balance is important. And what about your life updates? Anything interesting worth the mention? I started my new career role on October 1st. I’m responsible for 10 Central European markets. I don’t speak any of the languages and have never lived in these countries. It’s a steep learning curve—new cultures, new economies. A big part of it is also equality. There are so many passionate women at Mars who care about gender balance. They love when leaders speak up. It gives me energy. Wherever I go, the challenges are the same. When women start families, they return to traditional roles. It’s hard to break out. We carry the mental and actual workload. There still aren’t enough role models. Men are still decision-makers and hire people like themselves. Mars is committed to balanced leadership teams. In Central Europe our leadership team consists of 8 women and 4 men. What helped you most in your career? Being pushed. I tend to underestimate myself. I’m not overly career-focused—I sometimes need a push. I’ve been lucky to have managers and leaders who saw potential and nudged me at the right time. They saw potential, gave me opportunities, and encouraged me. That helped me dare to take steps I wouldn’t have otherwise. What is the best part of your current role, and what is most difficult? Before this, I was Corporate Affairs Director for Mars in Germany. Now, I don’t speak the local languages and have to rely on others. Luckily, I trust easily, but I have to learn to lead through others. I had to redefine my role—if I’m not doing things myself, what’s my contribution? Now, it’s about enabling others, removing roadblocks, and building confidence. I have a young team. They need to trust themselves. Read also: How to balance your personal and professional life? How do you balance your career and personal life? What helps you the most? I’m an introvert, and I work in communication, so I deal with people a lot. To recharge, I need time alone. I go running, swimming—ideally in a lake, in nature. I don’t talk to anyone and let my mind wander. That’s what helps me the most. Was there a moment when it all became too much? How did you deal with it? Yes. I made a mistake. I was working on a big, demanding project under NDA, and my dad and father-in-law both died. I kept going. I thought I had no choice. I was very close to burnout—just about managed to get out of bed. Fortunately, things slowed down. Looking back, I should’ve taken time off. I hope to support other women in making that choice. But I kept going. I convinced myself I had no other option—that stepping away wasn’t possible. I pushed through, day after day, thinking that was strength. The truth is, I was edging closer and closer to burnout. There were mornings I could barely get out of bed. I was exhausted, emotionally and physically drained, and still trying to show up like everything was fine. Fortunately, things eventually slowed down enough for me to breathe. I was lucky. But looking back, I see it clearly now: I should’ve taken time off. I should’ve asked for space to grieve, to recover, to rest. And I hope that by being open about this, I can encourage other women to make a different choice—to give themselves permission to pause when life demands it. That’s not weakness. That’s wisdom. Can you give three pieces of advice for women or young professionals? First, learn who you are and see your personality as a strength. Second, stop doubting yourself. Third, find the right employer. If you feel bad, it’s not your fault—it’s the wrong place. Keep looking. You don’t have to stay with one employer forever. Mars is like a big family. It supports women. Female leaders are encouraged to exchange and it is inspiring to learn from how they grow and move forward. How do your kids understand your career? How do they talk about it at school? When I started at Mars, my kids were four and seven. I told them I work with M&Ms and Snickers, so they thought I ran a chocolate factory. Even people in our small town asked if it was true! They still don’t quite get it, but they know I’m doing something important. Once, we had an event and the U.S. consul visited. My kids were so impressed. Colleagues said, “Your mom is important.” They asked, “Are you really important?” I said, “Well, not for world peace!” But they see I’m a boss, and I bring home free chocolate—that’s what matters. My children are proud that I have a career, and I’m proud of that.

Source: Pexels.com/ Dr. Zambová

HPV: A Common Virus with Serious Consequences

The human papillomavirus (HPV) is one of the most widespread viral infections globally. It’s often associated with sexual contact, but as Dr. Silvia Zambová from the Zagyn Gynecology and Obstetrics Clinic in Michalovce points out, that’s not the only route of transmission. “HPV can be found in both women and men, including those who have never been sexually active,” she explains. What Does HPV Do? There are over 100 different types of HPV. While some cause only cosmetic issues—such as mucosal growths and skin warts—many strains can lead to serious health complications.“Many types are linked to various forms of cancer, appearing anywhere on the skin, external genitals, or even around the anus,” says Dr. Zambová. The most severe cases are associated with cervical cancer, as well as cancers of the vulva, vagina, throat, anus, and penis. Symptoms can surface after highly variable periods.“The time between infection and visible symptoms ranges from just a few days—as with warts—to up to 10 years in cases like cervical cancer,” she adds. Screening and Prevention – Women vs. Men Women benefit from established gynecological screening programs that can detect early changes in the cervix linked to HPV infection.“That’s why it’s so important for women to have a screening exam once a year,” recommends Dr. Zambová. Men, on the other hand, are at a disadvantage—there is currently no systematic screening program for them. In many cases, HPV is only detected in men after their female partners test positive during a routine check-up. How HPV Spreads Due to increased global mobility and the widespread nature of HPV, prevention can be challenging. A common misconception is that condoms offer complete protection. But Dr. Zambová is clear: that’s simply not true.“The idea that using condoms will guarantee you won’t get infected is a myth,” she states. HPV can spread through any contact involving mucous membranes, not just sexual intercourse. One striking example from Dr. Zambová’s practice involved a mother and her three adult daughters. All tested positive for the same strain of HPV.“The virus was first discovered in the daughters during routine exams. When the mother was tested, she too carried the same type, as did all adult women living in the same household,” she explains. Read also: Fight against cancer The Only Reliable Protection: Vaccination Since previous HPV infections don’t provide long-term immunity, a person can become reinfected with the virus multiple times. That’s why vaccination remains the only reliable method of prevention.“Vaccination is not a treatment—it’s a way to boost your immune system so it can fight off HPV infection,” says Dr. Zambová. Ideally, both girls and boys should receive the vaccine before becoming sexually active. However, vaccination is also beneficial for adults. Even individuals who have previously contracted HPV can reduce their risk of developing serious complications through immunization. HPV vaccines are both safe and effective. “The first vaccines have been in use since 2005, and not a single case of a direct negative health effect has been documented,” Dr. Zambová emphasizes. “In 20 years of use, no impact on fertility or severe complications have been reported.” Lessons from History: Vaccination Saves Lives Today, people have access to more information than ever before—but not all of it is accurate. Dr. Zambová emphasizes the importance of separating facts from misinformation, especially when it comes to vaccines.“Thanks to vaccination, no one dies from diseases like whooping cough, measles, or smallpox anymore,” she reminds us. “In fact, many young mothers don’t believe these diseases ever existed—and certainly can’t imagine that children and adults once died from them.” When it comes to HPV, vaccination is a key step toward eradicating the virus entirely. Countries like the United Kingdom and Australia have already committed to this goal by introducing large-scale HPV vaccination programs.Early results are promising: populations with high vaccination rates are seeing a long-term decline in the incidence of serious HPV-related conditions.

Source: Pexels.com

Entrepreneurs, Take a deep breath: Balance Business and Your Personal Life with these hacks!

Entrepreneurship is an exciting and rewarding journey, but it comes with significant challenges, especially when it comes to balancing business leadership with personal well-being. Many women entrepreneurs find themselves juggling multiple roles—CEO, mentor, partner, parent, and friend—while striving to maintain their own health and happiness. The pressure to succeed in business while fulfilling personal commitments can be overwhelming, but with the right strategies, achieving balance is possible. Prioritize Time Management Effective time management is crucial for balancing business and personal life. Start by setting clear boundaries between work and personal time. Define specific work hours and honor them, ensuring that personal time remains undisturbed. Use time-blocking techniques to schedule key business tasks while allocating time for self-care, family, and relaxation. Leveraging technology can also be a game-changer. Utilize digital planners, project management tools, and automation to streamline workflows and increase efficiency. Delegation is another powerful tool—identify tasks that can be outsourced or assigned to team members so that you can focus on high-impact activities. Remember, time is a finite resource, and how you use it determines your overall well-being. Entrepreneurs Set Realistic Goals and Expectations Many entrepreneurs fall into the trap of overcommitting and stretching themselves too thin. Setting realistic and attainable goals is essential for reducing stress and maintaining motivation. Break large goals into smaller, actionable steps and celebrate progress along the way. Acknowledge that success takes time and avoid comparing your journey to others’. Perfectionism can also be a significant roadblock. Instead of striving for perfection, focus on progress and adaptability. Understand that mistakes and setbacks are part of growth, and give yourself the grace to learn and evolve. Read also: Tea is better for you than one might think Prioritize Self-Care and Mental Well-Being Running a business requires stamina, creativity, and resilience, all of which are fueled by self-care. Ensure you are getting enough rest, exercise, and nutrition to sustain your energy levels. Incorporate mindfulness practices such as meditation, yoga, or deep breathing to manage stress effectively. Building a strong support network is equally important. Surround yourself with mentors, friends, and fellow entrepreneurs who understand your challenges and can provide guidance and encouragement. Seeking professional help when needed—whether through therapy, coaching, or business advisory—can also be a valuable investment in your mental well-being. Entrepreneurs Maintain a Healthy Work-Life Integration Rather than striving for a rigid work-life balance, entrepreneurs consider adopting a work-life integration approach. This means allowing work and personal life to coexist in a way that aligns with your values and priorities. For instance, if your business allows, work from home occasionally to spend more time with family, or schedule work meetings around personal commitments. Being present in the moment is key. When working, focus fully on business tasks, and when spending time with loved ones, resist the urge to check emails or messages. Learning to disconnect and recharge will help prevent burnout and improve overall productivity. Take a deep breath and step back if needed. Know When to Step Back Entrepreneurs often feel the pressure to always be “on,” but taking breaks is essential for long-term success. Set aside regular time for vacations, hobbies, and personal interests that bring you joy. Taking a step back from the business occasionally can provide fresh perspectives and renewed motivation. If burnout starts creeping in, recognize the signs early and take action. Delegate more responsibilities, reassess your workload, and adjust your priorities as needed. Sustainable success comes from pacing yourself rather than constantly pushing beyond your limits.