Author: Tamara Mrázová
Nika from Social Spirit: Instagram brought me my first customers with just 300 followers
Nikola Kökényová knows online marketing and social media strategies inside out. Whether it’s international companies, non-profits, or personal brands, she feels right at home in her field. Her main goal is to tailor services to each client so they can achieve their goals together. Many of us know Nika from Social Spirit, her project focused on marketing, social media, and strategies. That’s exactly what we discussed with Nika in today’s article. Nika, what marketing trends are prevailing? In today’s world, I believe it’s crucial to shift your focus not outward to the apparent trends flooding social networks, but inward. Find out which direction you, as a brand, are heading, and base your strategy on that. It’s no longer enough to just follow trends on social media; instead, you should focus on your long-term vision. Only with a clear vision can you maintain consistency not only on social networks but throughout your entire business. “Social networks are overwhelmed, and so are the people on them. That’s a sad but true trend.” The truth is, we don’t have to do everything the same way as other creators who are successful. Fans can get used to anything from a creator, as long as it’s delivered consistently and patiently. For larger brands, the biggest challenge is presenting content on social networks in a way that feels human. We still see awkwardly adapted flyer visuals on social media, whereas it would be much more effective to show the people behind the brand talking about the flyer’s content in their own words. Marketing has become a very popular field. Do you think it’s oversaturated? It’s hard to pinpoint exact numbers, but I’ve definitely noticed a rise in specialists across various marketing areas in recent years. The real question is about the quality and actual experience of these professionals. Even though the market might be crowded, I still see a gap for starting small businesses that can’t yet afford marketing agencies but need a solid start. They’re looking for experienced freelancers with years of practice, and there are still only a few dozen of us in Slovakia. Nika, tell us more about Social Spirit. The purpose of Social Spirit is individual mentoring for personal brands that need to strategically handle their marketing activities and direct their energy where it truly matters for them. I regularly create custom social media strategies for companies. I’ve also created e-books on self-taught strategies and Instagram stories. Two years ago, I launched my only physical product, the #SOCIALSPIRITCARDS—an engaging tool that helps small brands tackle strategic questions about their business or provides ideas for social media posts. What is your opinion on social media? Which one is your favourite? One word. Instagram. It started bringing me actual customers when I had around 300 followers. I enjoy that I can truly be myself on the platform. It has tons of tools to make your content interactive and encourage your followers to engage and take action. I use social media about 95% of the time for work. Since I’ve been working daily on social media for the past 8 years, it feels like a good balance when I avoid it in my free time. Ever since I started creating content, I’ve been consuming less of it. I think that’s also key to success, so you don’t end up feeling overwhelmed by it all. What benefits do social media bring us? They’re still the ideal starting point for small or personal brands to communicate. They don’t need to be polished—quite the opposite. Authentic, simple, unfiltered content works best. They also help build relationships with the people you’re interacting with. Apparently, our brains can’t really tell the difference between people we know from online and those we know in real life. So, the more a brand is seen on social media, the more people feel like they know it. And the more likely they are to buy from it or support it when needed. On the opposite, what are the negatives of social media? It’s a massive time drain. Recently, I was mentoring a marketing manager from a company, and he told me he used to think social media was just about posting content. He was surprised at how much work is actually involved and what he’s really getting himself into. (Laughs) It takes patience. A lot of creators start posting but give up after the first few months because they don’t see real results or their profile grows slowly. It’s much harder to grow on social media now than it was even just a year ago, but it’s still doable. It just takes a lot of time to figure out what really works for your future customers. And time is something we have in limited supply. How do you see the marketing industry when it comes to gender equality? Do you notice any differences between female and male marketers? Honestly, what I love about marketing is that it doesn’t care about gender or titles. In creative roles, no one’s asking what degree you have in an interview. They give you a task, and if you do it well, you get the job. If not, you could have an MBA in marketing and it wouldn’t matter—you wouldn’t make it. And whether you’re a man or a woman really doesn’t play a role here. It’s a bit different when it comes to strategic positions, where you’re judged based on actual results and experience. But even then, I don’t think gender makes a big difference. We’ve got some strong female strategists in Slovakia who are leading by example. “Marketing doesn’t care about gender or titles.” Is there a quality where female marketers excel? I think it might be sensitivity. I’ve had clients tell me that they felt truly heard or that with their previous marketer, they didn’t feel any connection to their brand. And because of that, they didn’t trust them enough to move forward. They kept looking until they found someone who really understood them. Sometimes numbers and stats don’t mean much if someone doesn’t feel good about how their brand is being represented. On the other hand, if someone’s confident in how they present themselves, it can go way better than expected, even if the data isn’t perfect. But whether sensitivity is a female trait or just an individual one? I’m more inclined to think it’s the latter. More about Nika’s work here: Nika’s Instagram profile
Recipes from sweet potatoes that you need to add to your cookbook
Sweet potatoes have become a popular side dish for many of us in recent years. They’ve seamlessly made their way onto the menus of countless restaurants and fast-food spots. Nowadays, alongside traditional starchy fries, you can easily find sweet potato fries, which contain only trace amounts of starch which makes it healthier. Eating them gives us a boost of vitamins A, B, C, and E, plus they’re packed with potassium, iron, and zinc. Basically, sweet potatoes are a veggie worth keeping in your diet. And beyond just fries, there are tons of awesome recipes that feature sweet potatoes. Let’s check some of them out together! Sweet potato soup What’s better on a chilly autumn day than a cozy, homemade, creamy soup? Here’s what you’ll need to make it: 4 large sweet potatoes, 2 carrots, 1 onion, and a few garlic cloves (as many as you like). Start by melting butter in a pot, then toss in the chopped onion and garlic. Add diced bacon, sweet potatoes, and carrots. Sauté everything together, then sprinkle in a small teaspoon of dried ginger. Pour in some homemade broth or a bouillon-based stock, and let it simmer until the veggies are tender. Once it’s all cooked through, blend the mixture with an immersion blender. To finish it off, stir in some heavy cream, and season with salt, black pepper, and smoked paprika for an extra kick. Don’t forget to garnish your bowl of soup before serving! Read also: These viral recipes have taken over the internet Sweet potato salad bowl Here’s a super easy and light version of a sweet potato salad. This recipe is really simple and serves more as inspiration for you to jazz up your salad. The sweet potatoes bring a perfect touch of sweetness that’ll totally satisfy your taste buds. For this salad, you’ll need roasted sweet potatoes seasoned with dried herbs and garlic. Toss them together with lettuce, cherry tomatoes, caramelised chickpeas, cooked quinoa, and something tangy like pickles, olives, or finely chopped beets. Add some soft cheese or cottage cheese for extra creaminess. If you’re looking to boost the protein, hard-boiled eggs or tofu pieces are great additions too. Our pro tip: drizzle the whole thing with olive oil and sprinkle some coarse sea salt on top. Delicious! Banana bread with a sweet potato twist After the first two courses, let’s move on to a sweet finale. Sweet potatoes are perfect for dessert recipes because their natural sweetness can replace sugar. To make this delicious brownie, you’ll need at least two large sweet potatoes. Peel and dice them into small cubes, then cook them in water until tender. Drain and blend them while still warm with an immersion blender, then let them cool. Once the sweet potato mash is ready, mix in 2 eggs, 100 grams of all-purpose flour, a teaspoon of baking powder, some gingerbread spice, a pinch of salt, 2 tablespoons of cocoa powder, and about 2 teaspoons of powdered sugar to taste. The batter might seem thick at this point, so melt 150 grams of cooking chocolate with some butter over a double boiler, then stir it into the mixture. Add a bit more melted butter to adjust the consistency so you can pour it into a greased baking pan. If you have a loaf pan, like the one you use for banana bread, that works too. Preheat your oven to 180°C (350°F) and bake for 35-45 minutes. Enjoy your tasty treat! 🙂
5 things you should do before the end of this year
Before we know it, the end of the year will be here. There are only about 100 days left—crazy, right? Do you feel like you’ve gotten enough done this year and can start wrapping things up, or are you feeling like you’ve been stuck and procrastinating? Either way, we believe everyone can boost their productivity a bit more. So, we’ve put together a list of things you should try to tackle before the year’s over. Let’s check them out together. 1. Don’t forget those health check-ups Remember that dentist appointment you keep putting off? Be honest, ladies—how many of us skipped the gynecologist this year? And what about your annual health check? If even a little bit of guilt is creeping in while reading this, it’s time to take action. Make those appointments this week! You can’t take your health for granted—after all, we only get one body! Also read: Health myths we still believe 2. Finish the book and the TV series Finish what you started this year. Sometimes, simple things like reading a book, listening to a podcast, or watching a series can be the perfect way to refocus and prepare for a fresh start. It’ll leave you feeling more free and ready for what’s next. But honestly, this advice isn’t really about hobbies. You might realise deep down there are bigger, unfinished projects or goals weighing on you that need to be completed and brought to life. 3.Go visit them Every year, you and your relatives or friends promise you’ll finally get together, but with busy schedules and not enough time, it always feels unrealistic. Now’s your chance to actually make it happen and spend some meaningful moments with your loved ones. You might be surprised to find out you have way more to talk about with that distant cousin than you thought! 4.Plan a vacation Do you often end up rolling over unused vacation days into the new year? Avoid that this time and give yourself a well-deserved break. Maybe you’ll want to spend a few days at home, enjoying some cozy downtime. On the other hand, if you’re feeling adventurous, take advantage of your time off and go for a nice long weekend or a relaxing getaway. Visit those places you’ve been dreaming about but haven’t gotten around to yet. You’ve earned it—take a break. Read more: Do you know what is biohacking? 5.Organize your home Take a good look at your closets and shoe racks, and realistically decide what items you no longer need. Donate them to charity or to someone who could really use them. The same goes for your desk drawers—get rid of that pile of unnecessary papers that are just taking up all of the space. Don’t forget to go through your bookshelves too. You might find a few books you can sell online and make some extra cash. And let’s not ignore the pantry, storage rooms, and garages either! 🙂 Finally, remember that the end of the year is the perfect time to reflect on what you’ve achieved and prepare for new challenges. Give yourself credit for everything you’ve accomplished, and get motivated for what’s to come. Set your own pace and reward yourself along the way. Self-love really does matter!
Cold weather is behind the corner! Boost your immunity with these tips
Leaves are turning brown and orange, days are getting cooler, and our bodies are more prone to catching an illness. Fall is a suitable time to boost immunity because of the changing seasons and increased prevalence of colds, flu, and other seasonal illnesses. In this article you can find how to strengthen your immune system during this period. Why is immune system important? Immune system works as our shield or natural defence against various illnesses, infections, bacteria, etc… A strong immunity means that our body is healthy and in a good condition. Immune system is a complex network of several parts such as white blood cells, lymphatic system, spleen, antibodies, complement system, bone marrow, and thymus. Immunology is a branch of medicine that is concerned with the study of immune system and all the parts that create it. You can help boost the immunity by adapting the nutrition appropriately. Try these three most important aspects: Meals You should load up on seasonal fruit and vegetables that are rich in vitamins A, C, E, as well as antioxidants. Vitamin A is crucial for the health of our skin, carrots, squash, and sweet potatoes are a great source of this vitamin. Vitamin C promotes the production of white blood cells. To rise its level, include citruses and berries in your diet as well as broccoli, brussels sprouts, and bell peppers. Nuts, seeds, and spinach are amazing sources of vitamin E. Secondly, you should include healthy fats in your diet. Particularly omega-3 found in salmon, walnuts, flaxseeds, and chia seeds. Protein is also very important for immune cells. Try consuming lean meat, eggs, and dairy. Vegetarians and vegans can opt for tofu, lentils, or quinoa. Hydrate Staying hydrated is not only important during the summer when it is warm, but also during cooler days. Water will help with the circulation of immune cells and maintain the balance of bodily fluids. Herbal teas are also a great option, especially ginger or turmeric that also help boost your immunity. Important supplements Some supplements provide additional support. The ones that could help you strengthen your immune system are vitamin D, probiotics, and zinc. Vitamin D levels drop during the colder seasons because days are shorter, and we are exposed to less sunlight. Probiotics are linked to gut health, and you can also help to support it by eating fermented foods such as yoghurt or sauerkraut. Lastly, zinc is a mineral that helps to defend your body against viruses and bacteria. There are also foods rich in zinc like meat, legumes, seeds, and nuts. Second way to help maintain a strong immune system is by changing the lifestyle. The main changes include: Rest well Getting a good night sleep and allowing the body to rest is crucial for its overall functioning. Aim for 7-9 hours of sleep to ensure an optimally functioning immune system. Stay active Physical activity on a regular basis, helps with circulation and makes sure that the immune cells move throughout the whole body. Even just a light walk, hike or cycling for about 30 minutes a day can ensure that you stay healthy during the cold seasons, while also get some fresh air. Stress management Stress is said to be the biggest enemy of health. Being in constant stress can make you a lot more prone to catching illnesses. So, make sure you find a way to manage stress with for example yoga, meditation, or exercise. Read also: What benefits does meditation offer? Hygiene More people start to get ill as the days get progressively colder. Be sure to practise a good hygiene to avoid catching flu. Include habits such as washing hands properly and regularly, avoiding a contact with someone who is sick, and keeping your surroundings clean so you do not spread bacteria around. Taking proactive steps to boost your immune system should help you stay healthy and enjoy autumn as well as winter to the fullest. Adapting your diet and lifestyle will create a natural defence against bacteria and viruses.
Do you know what biohacking is? In other words, it’s experimenting with your own body.
In today’s world, there’s a strong focus on our physical and mental well-being. It’s a form of self-love where we strive to give our bodies the best possible care. We experiment with what works for us and what doesn’t. This phenomenon is known in expert circles as “biohacking,” and we’ll explain what it’s all about. What is Biohacking? Biohacking is an increasingly popular way for people to enhance their health and well-being through small changes in their lives. It can involve anything from a proper diet, aiming for quality sleep, and exercise, to the content we absorb around us. In plain English, biohacking involves monitoring and tracking ourselves. The goal is to wake up feeling better than the day before. One of the benefits is slowing down aging and achieving mental stability that we might have previously neglected, and perhaps didn’t even realise we should be working on. Practical Ways of Biohacking Nutrition We have the opportunity to experiment with different eating habits and diets. As we take into account our food allergies and intolerances. Often, we ask ourselves what we enjoy the most while also trying to find a balance with what provides our body with the best nutrition. We turn to local suppliers and organic foods with minimal processing. Intermittent fasting has become quite popular. It’s a eating pattern where periods of eating alternate with fasting. The most common fasting phase lasts 16 hours, followed by an 8-hour eating window. Another frequently mentioned diet is the ketogenic diet, which aims to make your body burn fat instead of carbohydrates. Read also: Great zucchini recipes you must try Sleep Many biohackers monitor the quality of their sleep using wristbands and apps. They also try to improve their sleep by creating a peaceful environment and experimenting with their sleep routine. Before bed, they attempt to block blue light from screens and implement a “no screen time” period 30 minutes before sleeping. This means they engage in activities other than looking at screens, including TVs, phones, and laptops. They sleep in complete darkness and a comfortably cool environment. Exercise Everyone looks for what suits them best. However, biohackers aim for the most effective workouts and often choose short, intense exercises like HIIT, as they are great for those who don’t have much time but want results. Yoga and Tabata aren’t as popular in their circles as one might initially think. Biohackers also experiment with methods like cryotherapy, extreme cold, or red light therapy, which aid muscle recovery and reduce inflammation. Mental Stimulation With this modern practice, it’s not just about what food you put into your body but also about the information and content you take in mentally. Biohackers focus on nourishing their minds through reading books, listening to favorite music, and engaging with culture. They keep gratitude journals and follow their faith. They separate friendly relationships from work ones and turn to family life for balance. Whether biohacking is right for you or not, we hope this article has given you insight into what a biohacker does. Would you try experimenting with your body in this way? Is this practice appealing to you? You might not have realised it, but perhaps you’re a biohacker yourself!
How can artificial intelligence help us in everyday life?
Artificial intelligence is gradually dividing the world into three overlapping groups. Some people absolutely love it, others firmly reject it, and the last group switches between the two options. Whether you’re ready to give AI a chance or still have doubts, you’re in the right place. In today’s article, we’ll show how artificial intelligence can help us in our everyday lives. You might even be inspired to make it your personal assistant! Assistants If you own a smartphone, it’s very likely that you have a voice assistant on it. For Apple users, we’re talking about the well-known “Siri,” which you activate with a simple greeting. Voice assistants are also found on phones from other developers. So, how can these assistants help us? Easily! They can answer most of our questions related to general information. Get inspired: Practical questions: What’s the weather today? What’s the time in Mexico right now? How do you say “hello” in German? How do I find out what 67 times 8 is? Are there traffic jams in Bratislava right now? How long does it take to drive from Manchester to London? Practical tasks for your smartphone: Set alarm for 8:30 tomorrow morning. Set timer for 30 minutes. Send my sister a message saying: I am okay. Play the newest album from Coldplay. Find a recipe for a carrot cake? Make a reminder: Don’t forget to take an umbrella with you. Assistant for leisure and fun: Tell me a joke. Pick a comedy I will watch tonight. Tell me a daily horoscope for Aries. What should I cook today? I am craving something sweet. How tall is the highest mountain of Canada? What do they play in my local cinema today? Artificial Intelligence and Personalisation Even though many of us don’t realize it, artificial intelligence adapts to us, not the other way around. A perfect example of this is the personal customization we experience on the devices and platforms we use. For instance, YouTube always suggests songs we love based on what we’ve listened to so far. Netflix gives us movie recommendations based on our preferences, and online stores show us clothes we liked before. This makes using these platforms so much easier. Read also: How to invest money? Everything you need to know. Transportation and Navigation There are very few people these days who travel with a paper map in hand. It’s far more common to see a driver set up a navigation app on their phone, which gives detailed directions and automatically guides them on the fastest route. On top of that, these apps alert drivers to traffic jams along the way and even notify them of police checkpoints. Monitoring Our Health Whether it’s our smartphone or our smartwatches, we can use these devices to keep track of our health. These watches can easily measure your heart rate, body temperature, sleep duration and quality, and the number of hours you’ve spent on your feet, walking, running, sitting, or driving throughout the day. When it comes to exercise, these watches are great at assessing how your workout went, how long it lasted, and how many calories you burned. Artificial Intelligence and Us Artificial intelligence has gradually become part of our daily lives, and it’s up to us how we embrace it. The truth is, it can easily take over many routine tasks, but that doesn’t mean it can completely replace us. It’s not a battle between people and artificial intelligence. It’s simply about those who enjoy getting help from AI and those who don’t! 🙂 “Computers are useless; they can only give you answers.” – Pablo Picasso
European Day of Languages is coming up on September 26th! It’s a celebration of diversity and richness
The European Union proudly embraces the motto “united in diversity,” highlighting the diverse countries and their incredible ability to cooperate and share a sense of belonging. Unlike some other continents, Europe, along with the EU member states, is particularly diverse, partly due to its languages. On September 26th, we celebrate this uniqueness with European Day of Languages. This day each year reminds us of the cultural enrichment, customs, and traditions that come closer to us through foreign languages. It encourages us to value our diversity and use this cultural variety to broaden our horizons. Here are some language-related interesting facts: The European Union recognises 24 official languages across its member countries. Many countries have their own local languages, bringing the total to nearly 200. For example, Spain not only has Spanish but also three co-official languages: Catalan, Galician, and Basque. These languages come from diverse language families and have little in common. Multilingualism is a significant source of pride for Europeans, and it’s common for people to speak three or four languages. Some languages are endangered, like Breton in France, which efforts are being made to preserve. Europe is home to museums and centers dedicated to languages and language history, such as the Language Museum in Helsinki. Many linguists and language institutes in Europe focus on language research, including the preservation of endangered languages. Read also: Everything you need to do before starting your vacation “EUROPE IS NOT JUST A CONTINENT BUT ALSO A CONCEPT. A CONCEPT OF MUTUAL SOLIDARITY AND UNITY.” – JEAN MONNET The European Day of Languages has a clear purpose. Its goal is also to encourage Europeans to learn new languages, which opens up more opportunities for studying, working, traveling, and overall living a better life within the Union. It might not seem like it, but language learning, especially English, is quite widespread in Slovakia. Kids start learning it at a very young, preschool age and continue all the way through their studies. Language programs at universities are also hugely popular since studying languages is a favorite among students. Slovakia exceeds European averages This is backed up by a study showing that in Europe, up to 90% of children learn a foreign language. For adults, 56% speak at least one other language besides their native one. In Slovakia, we exceed this average, with 75% of people speaking at least one additional language. Every language carries its own unique way of thinking, values, and traditions that enrich our shared European culture. Even though social distancing is common these days, languages are a way we can all feel a little closer. They are a source of understanding, mutual respect, and a sense of belonging. Thank you, dear Europe!
Succession in a family business or the appointment of an external CEO? The Institute of Family Business is here to help you navigate this decision.
Selecting the right leadership is a critical decision for family businesses, one that can significantly impact their future. They often face the dilemma of choosing between an external CEO, who can bring fresh perspectives and expertise, or a hereditary successor, who is believed to deeply understand the company’s values and traditions. Is choosing a generational successor, someone who grew up in the company environment, really the easiest path? What if such a candidate isn’t available or lacks interest in leading the company? In the case of an external CEO, how can we be sure they will truly meet the necessary criteria? Will they lead the company with the same value system that has guided it so far? We explored these questions in more detail with Erika Matwij, President of the Institute of Family Business and an expert in family enterprises. The Institute of Family Business offers comprehensive support to family businesses in managing succession. Their assistance focuses on selecting the most appropriate strategy based on the specific needs of the business family and ensuring the continuity of the company. The institute provides a wide range of services, including expert consultancy, successor education, and strategic planning, facilitating a smooth and successful leadership transition to the next generation. What is the most challenging aspect of the mentioned “generational transition”? A generational transition in a family business is a complex process that involves not only passing leadership to the next generation but also preserving family values and ensuring the continuity of the family enterprise. THE MOST CHALLENGING ASPECT OF A GENERATIONAL TRANSITION IN FAMILY BUSINESSES IS THE EMOTIONAL SIDE OF THE PROCESS. Founders, who have dedicated their entire lives to building the company, often find it difficult to relinquish control. They may fear whether the new generation will be able to uphold and advance their vision and values. This sense of loss can be exacerbated by a lack of trust in the successors’ abilities, leading to tension and conflict within the family. Another significant obstacle is the lack of communication and transparency. Family members may have different visions for the company’s future, which can lead to conflict if these expectations are not clearly communicated. Additionally, there is the challenge of adapting to changes in corporate culture. The new generation may introduce innovative approaches and ideas that differ from the founder’s traditional methods. If these differences are not properly managed, they can create further tension among family members. What should be considered during such a transition? First and foremost, preparing successors is crucial. This preparation should include not only professional education but also practical experience and personal development to ensure they are capable of successfully leading the company. It is equally important that successors learn from the older generation, who can pass down their experience and know-how. However, this often presents a challenge as founders may not dedicate sufficient time to mentoring the next generation. Additionally, defining a long-term strategy and vision that reflects the company’s core values is essential. Lastly, establishing a family council is important, as it helps prevent conflicts and ensures clear rules are in place. This includes managing asset distribution, decision-making processes, and conflict resolution methods. Can such a transition strain family relationships? One of the main sources of tension is differing views on the future of the company. The older generation may adhere to traditional methods of management, while the younger generation might favor modernization and innovative approaches. If these differences are not resolved through open communication, they can indeed lead to long-term conflicts and significantly strain family relationships. A GENERATIONAL TRANSITION SHOULD ALSO BE SEEN AS A GREAT OPPORTUNITY. This process can serve as a platform for open dialogue, allowing family members to clarify their expectations, resolve misunderstandings, and address any past conflicts. If managed correctly, the transition can strengthen not only the company but also the relationships between family members. It creates a clearer, more unified vision for the company’s future, accepted by all involved. What if there is no next generation in the family to take over the business? If there is no capable or willing next generation in the family to assume leadership, several alternative succession solutions are available. One option is to appoint an external professional manager to run the company. This approach allows the business to remain under family ownership while ensuring its future growth and stability. If the family is not interested in continuing the business, another option is to sell the company. While this can be an emotionally challenging decision, it can provide financial security and allow the family to focus on other ventures or investments. We will be discussing this and many other topics at the International Family Business Congress, taking place on September 19-20, 2024, in the enchanting setting of Château Belá Hotel. What can we look forward to at the congress? The International Family Business Congress is a unique event for owners and members of family businesses. It offers new perspectives and inspiration each year for Slovak family enterprises. This year, we can anticipate a diverse lineup of both international and local experts and speakers. They will focus on key topics such as sudden succession, external management, family legacy across generations, and many more. In addition to inspiring success stories, the congress will provide practical advice and concrete strategies through 11 specialized workshops designed to address the challenges faced by family businesses. The congress will also feature an evening program with a musical performance by Peter Lipa and his son. On the second day, there will be additional activities. Including individual consultations with family business experts, test drives of Tesla vehicles, and other accompanying events. For more information about the International Family Business Congress, visit: International Family Business Congress Learn more about the Institute of Family Business here: All about the Institute