Author: Tamara Mrázová
Lifestyle influencer Dominika: Men are the easiest audience, but not my target one
Influencer Dominika Bánszka, known on Instagram as @23dominika, has over 100,000 followers. Through her posts, she motivates her audience towards self-love and the pursuit of genuine values. Daily, she encounters the controversial side of the online sphere and as well, develops her influencer marketing. She shares her journey on social media and revealed more in our interview. You’ll learn: what Dominika’s typical day looks like, how she got into her job, how she deals with criticism, how she built her profile as an influencer, about her favourite partnerships. What does a typical day of an influencer look like? Every day is completely different. I organize my time myself, so I often don’t switch off and I’m busy with work all day. Ideally, I start my morning with exercise, usually yoga, then I film and create content for social media. I try to be independent, but with many partnerships, I like to ask for help from more experienced influencers. I manage to cook and spend time with my dog. Often I realize that my typical day really can’t be separated from work. When I sit with my boyfriend in the evening watching TV, I catch myself sometimes thinking about Instagram. A LOT OF TIMES, I CANNOT SEPARATE MY FREE TIME FROM MY WORK. Where do you seek inspiration? Inspiration is everywhere. It might surprise many people, but I actually try not to seek it out. When your job consists in creating content on social media, it can overwhelm you very quickly. Suddenly, you realize that you’re not putting enough of yourself into your work, but you post only what you think people wish to see. When I was on vacation, I turned off the stories of other influencers that affect me without even realizing it. I felt like all that content was overwhelming me. Social media has a huge impact on us. I try to maintain my own signature and style. I want to be unique and easy to remember. How did you get to your job? Looking back, I was interested in it ever since I was little. I used to steal my dad’s camera and record what my day would look like. I’m from a small village where I ran around the streets and made my first, childish content. At first, I was scared to post things online, but later it took off. I even found a boyfriend who was into it. I also attended an art high school, and TikTok helped me a lot. AT THE BEGINNING, PEOPLE LAUGHED AT ME WHEN I SAID I WAS AN INFLUENCER. Do you encounter a lot of criticism? Yes, unfortunately, it’s a part of this job, and it needs to change. At the beginning, it was much worse. I didn’t believe in myself at all and took all the sarcastic comments too personally. Even today, when someone says they’re an influencer, people mock them. It’s almost like an insult now. On the other hand, I boldly say that I’m proud to be an influencer. It’s a great job. It’s not only taking pretty pics. I grew up during a time when dangerous diets and drastic detoxes were promoted on the internet. Anorexic blogs were flourishing. At thirteen, I was already going on week-long fasts. I thought I was the only one struggling with something and wasn’t completely happy with myself. I needed someone to take care of me. Someone who would tell me, “Come here and love yourself. You are beautiful.” I BECAME A WOMAN I NEEDED AS A GIRL. I’m glad to have girls on my profile who are going through similar phases. I want to be there for them. I show myself there without makeup, bloated, with greasy hair, and swollen. I show true me. I’ve learned to love myself, even when everything isn’t perfect. I spread it further. Self-love is the key. How to build a good Instagram profile? Consistency. Keep working on it for several years and the result will come. Becoming an influencer is easy, but staying at the forefront is something completely different. I admit, female influencers have it easier in this industry precisely because men are easily attainable audience. At the beginning, I used it in a certain way to get higher reach. However, later I realized that I don’t need to interact with literally everyone on my profile. I deleted many people and found a completely different target audience. With valuable content, the numbers may increase slower than with controversial one, but it makes sense for me and it’s worth it. I ASPIRE TO BUILD STRONG CONNECTIONS WITH WOMEN WHO FOLLOW ME. What was the biggest partnership that was offered to you? Once I got an invitation to a wrestling match, I declined, haha. In the past, I’ve collaborated even with sanitary pads. Currently, I work with various cosmetic brands. Some collaborations were financially very rewarding, but what I value the most, are the ones coming with some experience. For example, I went on a trip to Norway, which was a huge thing for me. The truth is, a company becomes interested in collaborating with an influencer primarily based on their profile. If we only post revealing photos and don’t focus on any other valuable content, companies notice it and reconsider whether they want such influencers to represent their brand. Getting attention is one thing, but adding value to the content is another one.
Expert Peter Šebo advises on teaching children to navigate the internet: We have to talk about social media with our kids
One of the first things that comes up to our minds when thinking of an indispensable part of our days, is undoubtedly the internet. It comes with a great deal of benefits, not only in the world of business and work, but also in everyday life. The trend of internet surfing is widespread among all age groups, but the greatest emphasis is placed on children and young people. The internet can be a wonderful platform for broadening our horizons, gaining some valuable knowledge, online shopping, playing games, and chatting with friends. Unfortunately, with its growing popularity, various dangers and scams have also emerged, making it easy to fall victim. Children are particularly vulnerable targets for online fraudsters, so it’s crucial to set boundaries and guide them on their journey through the online space. Peter Šebo Peter Šebo, co-founder of the project “Digitálni rodičia” (Digital Parents), is spreading awareness about safe internet usage for our children. He is on his mission to educate parents about the latest online trends and modern technologies. He shared his valuable tips on this topic. Do you perceive the internet and social media as our future? Definitely yes, but not in the form we see it today. We still haven’t learned to use them in a way that’s only meaningful and useful. However, I believe that one day societal norms will be set similarly to how they are in standard commercial media today. THE INTERNET WILL HOPEFULLY BECOME A MEANINGFUL SAFE SPACE ONE DAY. Freedom of speech, but not absolute anarchy. A place where lies mingle with truth, content for children with the one for adults, and opinions are mistakenly exchanged for facts and vice versa. As we see it today, I don’t think it’s a sustainable state in the long run, and it’s dangerous not only for our children. What type of risk does the internet usage come with? Loss of critical thinking and information overload. When there’s too much information without any sorting, people tend to believe the part that appeals to them the most. However, this doesn’t help in guiding society in the right direction or in raising our children. How can a parent contribute to their children using social media safely? First and foremost, as parents, we need to know what our children are doing on social media and which platforms they are active on. It’s not essential for us as parents to spend time directly on these platforms, but rather to understand what each network is for, its strengths and weaknesses, and what threats and opportunities it presents for our children. How to set proper boundaries in order not to become addicted to social media? On one hand, we can do this through technical means such as setting limits in applications, both for ourselves and our children. On the other hand, we can also choose only the services and networks that we truly want to use and not be everywhere just because it’s often expected from us. Or, we can set a daily routine for when we want to dedicate our time, energy, and attention to technology and when we want to stay “offline”. How to filter information properly when it comes to content on social media? The best “information filter” is to talk to children about the content they encounter on the internet, who they are chatting with, and what interests them. As parents, we can better assess whether there might be any threats or malicious intent behind certain content or conversations. In such cases, we can advise them on which content is useful, dangerous, or simply “pointless” and, from our adult perspective, only wastes their time. WE ARE DRAWN TO THAT INFORMATION, WHICH ALIGNS WITH OUR BELIEFS. WE TEND TO BELIEVE IT WHEN WE SEE IT ONLINE, EVEN THOUGH IT MIGHT NOT BE TRUSTWORTHY.
Story of writer Zuzana Palovič: Slovakia is unique to me, because it is my homeland
Zuzana Palovič, a successful writer born in Slovakia, raised in Canada, dedicates her career to raising public awareness about her Slovak homeland. Thanks to living in many different places, the world has become her home. She turned her knowledge and expertise into various books about Slovak history. How would you describe your job? I would say that I’m a writer, I’m a champion on behalf of my homeland, which is Slovakia. We’re a very young country, and we’ve been waiting for our sovereignty for 1,000 years. I feel like I was born at the right time in history to help codify this nation’s story into a global language, English, and share it with as many people in the world as I can. I GET TO LEARN FROM THE PAST AND THANKS TO THAT, SHAPE THE FUTURE OF TOMORROW. How did you become a writer? I was doing my PhD at that time, and I would always think how sad it was, that after my doctoral studies were over, all the research would only stay in my dissertation. I really wanted it to be used and made accessible to the public. So that’s when the idea of writing a book was born. Me and Gabriela Beregházyová, the co-author, strongIy believe the books will long outlive us. They are a legacy and one day will become an important piece of Slovak heritage. What do you write about? We share Slovakia’s story. Different aspects of the country’s history, but all of our books have a specific objective- to empower and educate Slovaks and those interested in Slovakia. For the greater majority of history, we were under the influence of different empires and regimes, most recently it was the Soviet Bloc and Iron Curtain. We never really had the opportunity as a country to interpret our story and create a narrative. I want to help change that, which is why I partnered with Gabriela. I applied all my experience growing up in Canada and living all over the world with her deep knowledge of growing up in Slovakia to create a powerful national story that is attractive to foreigners and Slovaks alike. Every book has a different target audience. The Legend of Linden is a really great introduction to the history of Slovakia. The book is really ideal for Slovak descendants who want to better understand their heritage and roots. On the other hand, Super Slovaks was written for the younger generation. It’s written for teenagers to better understand Slovak history. MY BIGGEST INSPIRATION WHEN WRITING IS SLOVAKIA. Czechoslovakia Beyond the Iron Curtain is perhaps our most popular book. We get monthly emails from readers that have no connection to Slovakia but they are fascinated to discover how the communist apparatus took over a democratic country seemingly overnight. Then, there is The Great Return, a book I firmly believe will one day be in Slovak schools, educating the youth about the importance of freedom of movement, both in terms of self-discovery but also learning. Lastly, our most recent book, Slovak Settlers, covers the great emigration journey of Slovaks to America at the turn of the 19th and 20th centuries. This was a unique time in Slovak and American history, when one third of our nation, at one point some 750,000 Slovaks left their homeland in search of hope across the ocean. How would you convince young Slovaks to stay in Slovakia? As far as I am concerned, 10% of our population lives abroad. That is a huge portion of human capital! What is more, some 20% of our university students are studying at foreign universities. This is a tremendous outflux of talent! Many, once they graduate, they stay on in professional jobs, they contribute their energy, skills and mostly minds to a foreign country. I believe it’s good for our young people to go abroad. They need to be exposed to different cultures, to see the world, to experience cosmopolitanism, to learn languages and so on. But I think, it should be in Slovakia’s interest to attract them back. Maybe not all of them, but at least a key part of them. This can be done through outreach, bridge-building with the Diaspora, but also through strategic policies that make Slovakia an attractive destination for entrepreneurs and families. IT IS A VERY SOBERING EXPERIENCE FOR YOUNG PEOPLE TO SEE THE REALITY OF LIVING ABROAD. What is your favourite part about Slovakia? I love our roots, our agrarian past and common sense and in a way ancient wisdom the people still have. A lot of this has been eroded in the West, but Slovakia only began to experience industrialisation as late as the 1960s. But of course, Slovakia is unique to me, because it is my homeland. It’s my mother culture and language. I feel some kind of loyalty and affinity to this country. I want to serve Slovakia. I want to honour her. I CONSCIOUSLY DECIDED TO SET UP BASE IN SLOVAKIA, BECAUSE I BELIEVE IN THIS COUNTRY’S POTENTIAL. To find out more, visit: https://www.globalslovakia.com/
Max Joseph: The idea of putting a movie together was always really scary, and still is.
Max Joseph, a name synonymous with cinematic creativity and innovation, has left an indelible mark on the world of film. He delighted his audience with the newest documentary “15 minutes of shame” directed by him in cooperation with Monica Lewinsky. He visited Slovakia, and we got the unique chance to meet him. In the interview, he mentioned: Why he chose Slovakia, His biggest inspiration when filmmaking, His journey to become a director, His own definition of success. What did you expect from Slovakia? I had studied in Prague for four months when I was 20 years old. I spent a lot of time travelling the Czech Republic and was always curious about Slovakia. I also have a cousin who lives in Prague, so I am happy to go visit him after my tour in Slovakia. I am even interested into making a movie about Czechoslovakia during World War 1, which led to Czechoslovakia becoming a democratic state. I was immediately excited to do some research on that, by simply coming here. What was your biggest inspiration when creating a movie about online bullying and behavior on social media? In past years I witnessed the rise of online toxicity and hatred in the form of trolling, pylons, revenge porn, harassment. It was gradually getting worse and worse, turning into a fever. Nowadays, normal people are getting sucked into the anger and the outrage daily, it’s almost like a phenomenon. There exists this kind of anger that is meant to tear anyone apart. Sometimes deservedly so, and sometimes not. I was curious about what happened to all of the individuals shown in the movie. I wanted to know what is it like to be in the eye of storm and what truths about humanity could that discover. “Why do we like seeing people getting taken down? What is it in us that makes us like that kind of stuff?” We needed 90 minutes to uncover all of the hidden systems of the online world. What kind of content gets amplified and why, how do social media companies benefit from drama, but primarily, how can we let this perfect storm grow and incubate all over the world. Can you describe your journey into filmmaking? I used to be a child actor for a while. I was in the school plays and went to some auditions. What really prevailed was my uncle working for Jim Henson. He made his career look so much fun, not like the boring jobs of other adults. I wanted to discover the magic behind the filmmaking. Instead of playing video games like my peers, I would use my dad’s camera to film little scenes and them put them to music using my computer. That is how I got into editing. I always had one and only question: Who is this mysterious person whose name is the most important name in a movie, and yet, you never see them? “It all starts with the coolest hobby from your friend group and develops into something big.” What are the biggest life challenges that you have to overcome? It was the whole realization that maybe I bit off more than I could chew. The overthinking thoughts that maybe I’ve misspent all this money. Maybe I’m going to let everyone down. Maybe it’s all taking me too long, and now I have to make it all even better when I finish it. It is a never-ending spiral. You can’t train yourself into getting used to it. With all of this worrying, I always need to keep in mind, that I have been in these struggling positions before, and I always got through them. It might take longer than you expected, but you have to keep on going. That’s the process. How would you motivate young people striving for success? It all depends on how you define success. Getting the success is one thing, but continuing to be successful requires a lot more than just a hustle. Hard work and drive can only take you so far before you burn out. Especially, if you are a film person, you have to make sure you are experiencing non film-related things in your life. It’s tempting to only focus on what you love. Get out of your comfort zone and indulge into different topics. If you don’t know anything about living life, you’re not going to make good movies about living life. Go and put yourself out there. “Have a real life. Do things in real life. Make mistakes and fail in real life.”
Linked in star, Jasmin Alić about his career: “Even the world’s biggest experts become approachable thanks to Linked in.”
Infestival of 2024 in Slovakia did not disappoint a single participant. Hundreds of people came to gain some valuable information about the world of a famous business social platform called Linked in. We enjoyed the meaningful talks and interesting speeches given by famous Linked in speakers. One of whom, was a well known star of mentioned social site- Jasmin Alić. We got a chance to interview him. He talked about: his career experience, benefits of his job, Linked in power, effect of social media on others. What do you do for living? Right now, I’m a content coach specifically for Linked in creators. I used to be a copywriter and I believe that is what most people know me for. I am still one though, but my main stream is the Linked in coaching. I have to tell, it’s going amazingly well. What are the best aspects of your job? The thing I love the most is definitely the flexibility I am given. I can pick my “when”, my “where”, my “how” and my “how much” as well. For me this aspect is more than crucial, since I am a single father and I spend 90% of my time with my son. Another aspect I enjoy would be the fact that I am able to reach people in places I couldn’t have imagined existed before. ” I SIMPLY ENJOY THE FUN THAT COMES WITH MY JOB.” Have you met anyone special thanks to Linked in? Honestly, I meet so many amazing people every single day online. Whether it’s the ones with whom I want to work or just simply my followers in the comment section. Then later, when you finally get to meet them in person, you feel like you have a genuine relationship with them. For example Richard van der Blom is one of the biggest Linked in stars on the planet. We’ve known each other for years but we have never sat down in person. This conference is the first time we had a chance to do that and the connection is simply there. “I DISCOVERED THE BEAUTY OF NETWORKING.” What are the tips you would give someone, when starting a Linked in profile? The most important thing is to pick a lane, where the person feels strongest at. Don’t post anything about everything. Giving your audience 15 different topics, makes it hard for them to connect with you. They don’t know what to follow you for. Pick two or three themes and stick to them. The other thing is investing your time into commenting every single day. Engage with the audience. A lot of people simply don’t understand the power of comments. Everyone feels like they need to post, but that is not necessarily true. The best way to increase your reach is networking and connecting with others. “Linked in is different from other platforms, because it thrives on building relationships instead of consuming content.” What is your favourite social media? I’m not going to say this just because it’s my job, but it truly is Linked in. It’s definitely because other platforms make you feel bad. People there feel discouraged. It’s a constant drama and negativity. On the other hand, here, on Linked in, everyone tries to represent themselves the best way possible. They get to have civilised conversations, be nice to each other and show what they are good at. What I also love about Linked in is that people post for free. I can learn from world’s greatest experts. For instance, I learned how to sell without selling. To this day I have never written a sales post nor mentioned my services in a single post. I understood that if people like you, they are willing to work with you and they reach out first. What was your dream job when you were a kid? I always wanted to be a rapper. I’ve already accomplished that. I was touring, having concerts, appearing in newspapers and television every day. But after a while, even though I enjoyed that job, I realised that that particular lifestyle wasn’t for me. I simply redirected my creativity elsewhere into marketing and copywriting.
Leadership style by board member at Slovak Telekom Mladen Mitić
Telekom launched a fresh new services Magenta 1 and Magenta Moments, and we were there to hear about all of their benefits. We got the chance to interview a board member at Slovak Telekom- Mladen Mitić. Not only did he explain the perks of brand new Telekom services, but he as well described his leadership style and relationships he has with his colleagues. Could you describe what are the main purposes of the programs? To be honest, we’ve been dealing with a lot of ideas in Telekom. We worked with various plans but all of them shared the same important value: Simplifying our offering and making it more appealing to our dear customers by giving them more benefits. Offer them everything, they are looking for. That’s what the new programs are about, about enjoying all of the benefits we implemented. We realised that one household needs a combination of various services fulfilling needs of all members. For example, we offer streaming services, travel discounts, shops benefits, restaurant coupons and much more. A customer can choose from this wide variety. What is your favourite benefit of the programs? Overall, I believe it’s the flexibility that stands out for me immensely. If you get bored of the package of benefits you firstly picked, you can just simply change it up anytime. It’s not about technical combination. Our point is to enhance the family experience so that everyone is satisfied. I have a daughter myself. One evening I am watching Game of Thrones and the other one I have to switch to watching cartoons with her. My personal favourite would be the traveling one, though. There are lots of flights from Bratislava and Vienna and after Covid, Slovaks are simply back to it, including myself. How would you describe working as a leader in Slovak Telekom? At first, I worked as a young manager in my home country Serbia. Later, I continued my work journey in Norway, Denmark and Germany. I was used to this hierarchical and aligned organisation of things. I didn’t support this type of leadership and I changed giving orders into discussion. What I want my colleagues to know, is simply, why we operate the way we operate. I allow them to take part in making decisions. I enjoy that they are taking responsibility of their own actions and own up to them. “My coworkers should take the glory for their own success, even though I am their leader.” How do you like Slovakia? I lived in Scandinavia for many years and a working life here, in Slovakia is totally different. Even though, I totally loved living in Norway or Denmark, I can tell that I am more than satisfied to live in a Slavic country now. Similar language, similar culture, similar traditions. People are smiling and they are super nice. I call this a “Slavic soul”, because I am one myself. We somehow give off the same vibe. What do you think makes a good boss? A boss is somebody who can be trusted and a person that trusts others. Someone who will give you the opportunities and provide enough space for self-development. If colleagues get lost or suffer from a personal crisis, a good boss should become a mentor and help them out to get on the right path. It’s not only about getting the work done, but also about the human aspect. I let them make mistakes and instead of punishment, I offer them help. “I was always lucky enough to have bosses, who trusted me and helped me with moving forward.”