Marketing

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Pink tax: Why Does Raising a Daughter Cost Me More?

Moms, have you ever noticed that products of the same type cost more simply because they’re marketed for women? Whether it’s clothing, razors, deodorant, or even services, if you’re ...

Nika Social Spirit

Nika from Social Spirit: Instagram brought me my first customers with just 300 followers

Nikola Kökényová knows online marketing and social media strategies inside out. Whether it’s international companies, non-profits, or personal brands, she feels right at home in her field. Her m...

Theory of creativity

Marketing expert Matej Valo: Creativity isn’t just random improvisation. It has its procedures

Why are we called creatures if we don’t create? Creativity has long been the driving force behind many technological innovations and progressive ideas. Thanks to creativity, we can achieve anoth...

Facebook’s downfall: Only 32% of U.S. teens use it

Internet use has increased massively in the past two decades and today, there are more active users than ever. Social media websites, in particular, have become extremely popular, with Facebook being ...