Viral TikTok beauty trends of 2024

Source: Canva.com
Source: Canva.com

Social platform TikTok is thriving, and it became a breeding ground for viral trends that capture the attention of millions of people worldwide. From dance challenges, recipes, or DIY projects, TikTok trends are now shaping our culture. In this article, we’ll explore some of the most notable TikTok beauty trends.

Sunset blush

Source: Freepik.com

Source: Freepik.com

This is supposedly the prettiest makeup trend to come out of TikTok. The sunset blush is a reference to when you look up to the sky and see hues of pink, orange, and gold colours. To recreate this trend, you do not even have to be an experienced makeup artist. All need are two shades of blush (pink and orange) and a gold highlighter. Sunset blush is summer’s biggest makeup trend. The original creator now has a whopping 9.5 million views.

Another blush trend involves creating a sun-kissed or even slightly “sunburned” look. It has been popularized by applying blush not just to the cheeks, but across the nose and upper cheekbones.

Broccoli freckles

Source: Freepik.com

Source: Pexels.com

One of the latest makeup hacks taking over social media were broccoli freckles. A broccoli floret and a cream bronzer should be the tools you will need to create the best faux freckles. By adding or loosing pressure when pressing, you can decide how pronounced you want them to look. Make sure to apply them over your nose and cheeks for a more natural effect. This hack might be useful, but also wasteful as the broccoli will end up in the trash.

Some people even go for tattooed freckles. This is a long-lasting way of obtaining freckles on your face. However, you might only get one beauty mark tattooed to differentiate yourself from others.

Clean girl aesthetic

Source: Freepik.com

Source: Freepik.com

If you cannot imagine what this trend is, think of someone who always looks, smells, and dresses amazing. It refers to a look and lifestyle that is effortlessly chic and elegant while remaining casual and minimal. Self-care is very important and maintaining this aesthetic might even feel like a full-time job. In terms of makeup opt for a natural “no makeup” look with a dewy skin. Few celebrities referred to as clean girls include Hailey Bieber or Sofia Richie.

Glazed donut skin

This trend involves achieving ultra-dewy, glowing skin that looks almost “glazed,” like a donut. The key is layering hydrating products, including serums, oils, and moisturizers, to create a luminous finish. After your skin has been prepared, pair your hydrated and glowy skin with minimal makeup. Fix your eyebrows, include light blush for colour, some clear lip gloss, and finally add some highlighter for additional glow.

Source: Freepik.com

Source: Canva.com

Jelly makeup

Source: Canva.com

Source: Canva.com

Jelly makeup trend is all about using makeup that has a gel-like consistency. It is inspired by the bouncy textures and translucency of jelly products. This kind of products might even have a cooling effect and be hydrating for the skin. Using jelly makeup like blush, highlighter, or eyeshadow can help you accomplish a seamless, dewy and fresh makeup look.

Bleached eyebrows

The trend of bleached brows started during the Fashion Week. Soon after it appeared on Met Gala, and then it took over the social media internationally. Julia Fox, Kendall Jenner, or Bella Hadid are all celebrities that have posted a photo with bleached eyebrows. The process can be done at home, but if you do not feel brave enough just yet, try covering your eyebrows in light powder first.

Heatless curls

Source: Freepik.com

Source: Freepik.com

One of my favourite beauty trends is creating voluminous bouncy curls without any heat. This method is focused on hair health as you are not damaging it with heath or additional styling products. Techniques to achieve this look include using socks, bathrobe belts, or special curling bands bought online. To add some shine and break up those curls, run through your hair with some hair oil.

Chrome nails

Source: Freepik.com

Source: Freepik.com

Metallic, mirror-like finish that will give you a high-tech futuristic look. The two basic colourways are silver and gold. However, if you are looking to stand out, go for more bold colours, and even holographic effect. Currently #chromenails has over 240K posts on TikTok.

These trends showcase TikTok’s influence in shaping beauty routines, makeup techniques, styling, and the overall look. The diversity of beauty content, for both minimalists and those who love bold, experimental looks is outstanding. Whether you’re into subtle enhancements or greater transformations, there’s a trend to match every style.

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